Oleh Kravets

In design, time has always been more than just a resource — it’s a key metric of competitiveness, and today, it matters more than ever. With generative AI accelerating every phase of product development, the stakes are rising fast, triggering a sharp rise in demand for AI-driven design tools. According to Precedence Research, the global […]

In today’s digital marketplace, user attention is fleeting. Every app, platform, or software solution is battling for a few moments of engagement. But what makes users stay? What transforms first-time visitors into loyal customers and vocal brand advocates? The answer lies in emotion. While usability and functionality lay the foundation, it’s emotional connection that sets […]

As applications become more sophisticated and user expectations rise, ensuring that your app’s design is visually appealing and functionally seamless cannot be overemphasized. After all, 59% of global consumers crave beautiful design over simplicity. ORIL offers comprehensive design audit services that goes deep into the nuances of user interface (UI) and user experience (UX) designs. […]

Given that 52% of users point to aesthetics as the reason they don’t come back to an app, enhancing UI design is very important. However, designers should also remember that successful design goes beyond appeal. It must also tap into psychological principles to truly connect with users. This ensures the app is not just attractive […]

The Jobs to be Done (JTBD) Approach and User Stories are two prominent tools in the field of UX/UI design, each offering unique perspectives and methods for understanding user needs and shaping product development by contributing insights and structure to it. While they share a common goal of enhancing user experiences, they are conceptually distinct, […]

There is no denying – a prototype is an invaluable component of custom software development. But sometimes it happens that important things take a back seat for no logical reason. In many teams, a prototype is treated as something negligible. The ORIL team is here to right a wrong. We will show how your entire […]

Anyone who’s ever worked on any piece of software would agree with it. Making an app live is just a tiny little fraction of the long and complicated process. Though you are not alone on your way. In this article, the ORIL team shares how it arranges the UX design process. You will find practical […]

Here’s a typical product story. You have a killer idea and a pretty good app, but you encounter some challenges: Your users have a hard time figuring out how to use your app. Users start their acquaintance with your app but they quickly quit and drop off. You make changes based on user feedback. Later […]