LACED is a mobile auction app designed to give sneakerheads a chance to participate in auctions by purchasing and making bids and winning rare sneakers under retail.
Target Audience: Sneakerheads and individuals looking for limited sneakers at a fair price
Platform
Android, iOS, Web, iPad
Team
9 experts: 4 engineers, a PM, a designer, a tester, a product owner, a DevOps expert
Duration
3 years, ongoing
Industry
Marketplace
The client turned to ORIL with several goals, including:
- The initial product concept was provided by the client and enhanced by ORIL
- Development and release: 3,5 months
- ORIL set up analytics tools to track user behavior and provide insights for post MVP strategy
Product design.
ORIL conducted in-depth research based on initial user feedback and analytics. Then we implemented and designed V2 of the application. Our team delivered a new visual presentation and UI concept for branding and product UX in 2,5 months.
Development. The engineering team developed a hybrid mobile app for Android and iOS platforms with dozens of features, including a reward system that drives better engagement with the application. All while we were focusing on high performance. Duration: 4 months
- Ongoing feature enhancements and product growth
- Introduction of features that increase user retention and engagement
- Strategizing and implementing solutions that improve product and business value for users and stakeholders
ORIL team applied a thoroughly crafted planning and design process called Product Design Phase. This process is designed to maximize chances of delivering a product that satisfies core business objectives and is tuned for end-user’s convenience.
This process includes some of the following activities: competitive analysis, business-product objective prioritization, user flow creation, wireframing and prototyping.
ORIL’s design team worked closely with the customer and end users on choosing the right color palette, UI approach and overall look and feel of the product. The final UI design deliverables made a very complex and feature-rich product feel very light, friendly and accessible, while at the same time kept all of the platform functionality available within a few clicks.
ORIL designed a mobile experience that delivers on both user expectations and business goals.
300k+
app downloads and account registrations
200k+
users
10%
average month to month user growth
200+
average participants per auction
MongoDB
Redis
Java
Spring Boot
Spring Data
Amazon S3
AWS
Ionic
Angular
Trusted Worldwide: Our Partner's Success Stories.
ORIL team delivered an intuitive and user friendly platform with a help of which our business gained 50,000 users within the first year. They have a very transparent business with clear and consistent communication which makes working with them a pleasure.
Sean Lozano
CEO, LACED