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Component 9 Component 9

#MobileApp

#UX/UI Design

#Auction

Auction-based marketplace app LACED

LACED is a mobile auction app designed to give sneakerheads a chance to participate in auctions by purchasing and making bids and winning rare sneakers under retail.

Target Audience: Sneakerheads and individuals looking for limited sneakers at a fair price

App store linkGoogle play link

Platform

Android, iOS, Web, iPad

Team

9 experts: 4 engineers, a PM, a designer, a tester, a product owner, a DevOps expert

Duration

3 years, ongoing

Industry

Marketplace

Challenges

The client turned to ORIL with several goals, including:

  • Create smooth auction performance that supports multiple simultaneous bidding operations
  • Build secure and scalable infrastructure
  • Visually appealing and engaging design that is light and very user-friendly
  • Intuitive and user-centered design. Since the idea of an auction-based marketplace is pretty innovative, the client wanted the design to showcase ingenuity on the one hand and be very intuitive on the other hand.
  • A set of features that maintain and increase the user engagement throughout application use

Our Project Roadmap

01
02
03

01MVP.

- The initial product concept was provided by the client and enhanced by ORIL
- Development and release: 3,5 months
- ORIL set up analytics tools to track user behavior and provide insights for post MVP strategy

02LACED 2.0.

Product design.
ORIL conducted in-depth research based on initial user feedback and analytics. Then we implemented and designed V2 of the application. Our team delivered a new visual presentation and UI concept for branding and product UX in 2,5 months.
Development. The engineering team developed a hybrid mobile app for Android and iOS platforms with dozens of features, including a reward system that drives better engagement with the application. All while we were focusing on high performance. Duration: 4 months

03Current.

- Ongoing feature enhancements and product growth
- Introduction of features that increase user retention and engagement
- Strategizing and implementing solutions that improve product and business value for users and stakeholders

UX Process

ORIL team applied a thoroughly crafted planning and design process called Product Design Phase. This process is designed to maximize chances of delivering a product that satisfies core business objectives and is tuned for end-user’s convenience.
This process includes some of the following activities: competitive analysis, business-product objective prioritization, user flow creation, wireframing and prototyping.

UI Process

ORIL’s design team worked closely with the customer and end users on choosing the right color palette, UI approach and overall look and feel of the product. The final UI design deliverables made a very complex and feature-rich product feel very light, friendly and accessible, while at the same time kept all of the platform functionality available within a few clicks.

laced-ui
Laced Screens Ver 1 1

Driving innovation through ingenious features

01

Live auction and bidding.

Thousands of sneakerheads can join auctions, buy and make bids to win the limited sneakers effortlessly. The application works through auctions with a countdown timer where people place bids one at a time. A person who bids last when the timer hits zero becomes the winner.

04

In-app giveaways.

Each new user receives reward points once they register. The reward points enable users to participate in sneaker giveaways and win a free pair of shoes.

02

Flip feature.

This functionality allows auction winners to instantly receive a market value payout for their win and a chance to earn even more by reposting their shoes.

05

Multiple payment gateway integrations.

The marketplace app supports numerous payment methods such as PayPal, ApplePay, GooglePay, and credit cards. The payment gateway integration allowed customers to make fast financial transactions in a scalable, flexible, and secure environment.

03

Reward shop.

Each user can claim a reward in the loyalty shop depending on the number of bids spent during an auction. They can use reward points in the app shop to buy merchandise or accessories or take part in giveaways. Thus, the reward system offered a richer experience and better user retention by rewarding users for their participation.

06

Referral program.

As an additional bonus, when users share the application with friends, they give and receive free bids. By using a unique referral code, customers can refer as many new players as they want.

Results

ORIL designed a mobile experience that delivers on both user expectations and business goals.

300k+

app downloads and account registrations

200k+

users

10%

average month to month user growth

200+

average participants per auction

  • Featured in some of the top fashion magazines such as Sneaker Freaker, Highsnobiety, GQ

Technologies

MongoDB

MongoDB

Redis

Redis

Java

Java

Spring Boot

Spring Boot

Spring Data

Spring Data

Amazon S3

Amazon S3

AWS

AWS

Ionic

Ionic

Angular

Angular

Integrations - PayPal, ApplePay, GooglePay, credit card processing

Testimonials

Trusted Worldwide: Our Partner's Success Stories.

Sean Lozano

Sean Lozano

CEO, LACED

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