LACED is a mobile auction app designed to give sneakerheads a chance to participate in auctions by purchasing and making bids and winning rare sneakers under retail.
Target Audience: Sneakerheads and individuals looking for limited sneakers at a fair price
Platform
Android, iOS, Web, iPad
Team
9 experts: 4 engineers, a PM, a designer, a tester, a product owner, a DevOps expert
Duration
3 years, ongoing
Industry
Marketplace
The client turned to ORIL with several goals, including:
- The initial product concept was provided by the client and enhanced by ORIL
- Development and release: 3,5 months
- ORIL set up analytics tools to track user behavior and provide insights for post MVP strategy
Product design.
ORIL conducted in-depth research based on initial user feedback and analytics. Then we implemented and designed V2 of the application. Our team delivered a new visual presentation and UI concept for branding and product UX in 2,5 months.
Development. The engineering team developed a hybrid mobile app for Android and iOS platforms with dozens of features, including a reward system that drives better engagement with the application. All while we were focusing on high performance. Duration: 4 months
- Ongoing feature enhancements and product growth
- Introduction of features that increase user retention and engagement
- Strategizing and implementing solutions that improve product and business value for users and stakeholders
ORIL team applied a thoroughly crafted planning and design process called Product Design Phase. This process is designed to maximize chances of delivering a product that satisfies core business objectives and is tuned for end-user’s convenience.
This process includes some of the following activities: competitive analysis, business-product objective prioritization, user flow creation, wireframing and prototyping.
ORIL’s design team worked closely with the customer and end users on choosing the right color palette, UI approach and overall look and feel of the product. The final UI design deliverables made a very complex and feature-rich product feel very light, friendly and accessible, while at the same time kept all of the platform functionality available within a few clicks.
Thousands of sneakerheads can join auctions, buy and make bids to win the limited sneakers effortlessly. The application works through auctions with a countdown timer where people place bids one at a time. A person who bids last when the timer hits zero becomes the winner.
Each new user receives reward points once they register. The reward points enable users to participate in sneaker giveaways and win a free pair of shoes.
This functionality allows auction winners to instantly receive a market value payout for their win and a chance to earn even more by reposting their shoes.
The marketplace app supports numerous payment methods such as PayPal, ApplePay, GooglePay, and credit cards. The payment gateway integration allowed customers to make fast financial transactions in a scalable, flexible, and secure environment.
Each user can claim a reward in the loyalty shop depending on the number of bids spent during an auction. They can use reward points in the app shop to buy merchandise or accessories or take part in giveaways. Thus, the reward system offered a richer experience and better user retention by rewarding users for their participation.
As an additional bonus, when users share the application with friends, they give and receive free bids. By using a unique referral code, customers can refer as many new players as they want.
ORIL designed a mobile experience that delivers on both user expectations and business goals.
300k+
app downloads and account registrations
200k+
users
10%
average month to month user growth
200+
average participants per auction
MongoDB
Redis
Java
Spring Boot
Spring Data
Amazon S3
AWS
Ionic
Angular
Trusted Worldwide: Our Partner's Success Stories.
ORIL team delivered an intuitive and user friendly platform with a help of which our business gained 50,000 users within the first year. They have a very transparent business with clear and consistent communication which makes working with them a pleasure.
Sean Lozano
CEO, LACED
