Target Audience
Real estate agents, property managers/owners, brokers, landlords, investors, mortgage professionals, appraisers, and renters
Platform
Web & Mobile
Duration
Ongoing, multi-year partnership
Team
UI/UX Designer, Software Engineers, PM, QA Engineer
Industry
Real Estate Data & Technology
Rentometer’s core product already worked — it didn’t need fixing. So when they wanted to expand their portfolio, they chose ORIL as their tech partner to build a new set of tools alongside their existing platform — without pulling their team off what was already performing. The challenge wasn’t building from scratch; it was building alongside: new products and an interface that had to make technically complex workflows feel obvious to “low-tech” users, all without disrupting what was already live.
The project kicked off with ORIL's in-depth analysis of Rentometer's existing offerings to understand user needs and business objectives — setting the foundation for an interface that's intuitive across a wide range of technical skill levels.
The team built the Batch Processor as an MVP for internal use first: a tool that could quickly process large volumes of addresses, with a strong emphasis on usability. Its success proved out ORIL's ability to deliver practical, efficient solutions on a tight timeline.
From there, the project expanded well beyond the original scope. Mid-project, the data requirements shifted to support the scale the new tools demanded — and that work now powers the Yield Tracker at scale, analyzing data files of 400,000+ records. With data optimization and indexing in place, that volume never reaches the user as lag — instead of waiting on large queries, they get instant results. It's the kind of change that's invisible when it works, which is exactly the point. On top of the original Batch Processor, ORIL went on to build the Yield Tracker, Deal Worksheet, and a native Mobile App — each one designed to extend Rentometer's ecosystem without requiring their team to manage implementation complexity.
ORIL applies a thoroughly crafted planning and design process — the Product Design Phase — built to maximize the chances of delivering a product that satisfies core business objectives while staying tuned to end-user convenience. This includes competitive analysis, business-product objective prioritization, user flow creation, wireframing, and prototyping.
Read more about ORIL’s Product Design process here.
ORIL’s design team worked closely with Rentometer team on color palette, UI approach, and overall look and feel. The result: a complex, feature-rich product that feels light, friendly, and accessible — while keeping all platform functionality available within a few clicks.
What started as a single Batch Processor tool grew into a full suite of investor- and property-manager-facing products — Yield Tracker, Deal Worksheet, Batch Processor, and a Mobile App — all built alongside Rentometer’s core platform, on a data layer (MongoDB) re-architected mid-project to handle hundreds of thousands of records without users ever feeling the weight of the data underneath.
ReactJS
Redux
TypeScript
Node.js
Ruby on Rails
PostgreSQL
MongoDB
WordPress
Google APIs
React Native (iOS, Android)
Trusted Worldwide: Our Partner's Success Stories.
Working with ORIL was highly productive and professional. They supported us in building an application that complemented our core product, and their team handled the design and development efficiently. The tools they crafted expanded our initial project scope, and their professionalism and ease of collaboration made our partnership highly productive.
Mike Lapsley
President, Rentometer, Inc.
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