IMLCA: Players Directory App - ORIL

Platform

Mobile App

Duration

6 months

Industry

SportsTech, EdTech

About IMLCA

The Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) represents every men’s college lacrosse coach in the United States. The organization is committed to growing the sport of lacrosse, making it more affordable for families, and driving the addition of new collegiate programs throughout the country.

Business Challenge

The college recruiting process in lacrosse was highly fragmented. Talented high school athletes struggled to get their stats and film in front of the right programs, while college coaches lacked a centralized, reliable way to search for prospective talent, verify academic eligibility, and track recruiting event schedules. The IMLCA Technology Committee needed a digital solution to streamline discovery, manage complex recruitment data, and provide equitable, easy-to-access visibility for student-athletes.

Key Features

01
Comprehensive Player Profiles
Athletes can consolidate the exact information coaches need, including Graduation Year, Position, High School/Club Team info, SAT/ACT Scores, GPA, and Highlight Videos.
02
Targeted College Notifications
Users can directly notify college coaches of their interest, making it easy for coaches to sort and see which athletes want to join their program.
03
Recruiting Event Calendar
Players can log upcoming events they are attending, allowing coaches to seamlessly track where to evaluate them in person.
04
Prospect Days Tracker
A centralized database where premium users can search for specific colleges and view upcoming prospect dates.
05
Tiered Subscription Model
A Free tier for basic access and notifications, alongside a Premium tier that unlocks unlimited calendar events, insights into which coaches are viewing the profile, and full access to college coaches' contact information.

Results Delivered

  • Increased Athlete Visibility: Created a direct, mobile-first channel for high school players to get noticed by every men’s college lacrosse coach in the country.
  • Streamlined Recruitment for Coaches: Provided college coaches with an organized, highly searchable database of prospective talent, saving time during the recruitment cycle.
  • New Revenue Stream: Successfully launched a robust freemium ecosystem that monetizes premium insights and tracking, directly supporting the IMLCA’s financial goals.

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