MarTech Research & Analytics Platform | ORIL Portfolio

Platform

Web App

Duration

5 years, ongoing

Industry

MarTech, Market Research

Client

The company delivers research and analytics to thousands of organizations worldwide. By combining the expertise of researchers, data analysts, statisticians, and dedicated account professionals, the company provides high-impact insights that enable confident, data-driven strategic decision-making.

Challenges

The company faced several operational and technical challenges:

  • Managing and structuring large volumes of complex research data
  • Simplifying advanced data queries for internal analysts and client-facing teams
  • Reducing time spent on preparing client-ready reports through automation 
  • Ensuring data accuracy while increasing accessibility
  • Scaling the platform to support growing research operations

Project Roadmap

01
02

01Development Phase

The initial release introduced easy-to-use tools for building and previewing data reports, allowing teams to work more efficiently.

02Growth and Scaling

The platform evolved to include survey tools, automated reporting, a PowerPoint add-on, and AI-powered features like Internal AI Tool and chat-based data summarization — supporting scalability, efficiency, and continuous innovation.

Tools and Features

These products are designed to evolve into a full-featured alternative to BI tools such as Power BI, with support for multiple integrations, including Salesforce, SharePoint, and Strapi CMS.

01
Survey Builder

Create and configure surveys to gather targeted data efficiently.

02
Survey Console

Manage survey deployment, monitor responses, and oversee data collection in real-time.

03
Reporting Tool

Visualize and manage data through filters, sorting, and formatting. Supports chart and table generation for reporting.

04
PPT Add-On

Enables seamless insertion of data into PowerPoint, automatically applying selected segments to charts and tables for quick report generation.

05
Internal AI Tool

Assists researchers in sorting, analyzing, and summarizing data and documents. Organizes content using a directory structure for fast access and AI-driven insights.

06
Company Portal

Present research results, share solution options, and provide end-to-end project tracking and communication features for clients.

07
Analytics App

Deliver customized, client-facing analytics with charts, key findings, and aggregated calculations, powered by Reporting Tool and embedded in the Company Portal.

Result

The new platform significantly improved the efficiency of internal analytics workflows, reducing reliance on manual processes. Researchers can now create, manage, and share data insights more easily, while clients benefit from faster, more tailored reporting. The system also lays a strong foundation for future scalability, automation, and AI integration, positioning the client for continued growth and innovation.

Technologies

NodeJS (NestJS)

NodeJS (NestJS)

ReactJS (Redux)

ReactJS (Redux)

MS SQL

MS SQL

Playwright

Playwright

Azure

Azure

Redis Cache

Redis Cache

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