In a new episode of The Innovation Blueprint, Michael Broder, CEO of RCKRBX, joins ORIL to explore how bringing the voice of the tenant into key decision points is helping real estate professionals make more informed, data-driven choices.
RCKRBX provides a SaaS platform for commercial real estate, delivering predictive insights into renter attitudes and behaviors that impact asset performance over time. The conversation covers how this type of forward-looking data can inform investment, marketing, and management strategies — and why it’s time for real estate to go beyond static metrics and focus on the people behind the numbers.
What You’ll Learn
- How understanding tenant preferences can improve real estate decisions
- The challenges and best practices in collecting and analyzing behavioral data
- How renter intelligence fits into the broader PropTech landscape
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